Client Spotlights Central Missouri State University Bringing a campus to life for both external and internal audiences. Hartwick College Energizing a renewed focus on prospective students and other important constituents. Kenyon College Supporting recruitment and enhancing communications a new design, new processes, and repurposed content. The University of Redlands Speaking effectively to disparate audiences with a new, cohesive website. Wake Forest School of Law Solidifying a new positioning with a warm interface, intuitive navigation, and a close connection to the publications.

The Challenge: Located in the nation's most competitive admissions market, which is increasingly driven by Internet traffic, Hartwick College had a content-rich, homegrown Web site with a variety of graphical interfaces.  A fresh, consistent site would help revitalize the college's marketing efforts - but the admissions season would occur a full five months before the college's marketing research and repositioning were completed. Hartwick couldn't wait - a new site could help to garner applicants and help the college to tell its story during the all-important fall season.

The Realization: The college's site is well-integrated with its printed admissions materials, and applications have increased. According to Vice President and CIO/CFO Ellen Falduto, the redevelopment process fostered institutional consensus around the site's purposes - a focus that's proven invaluable. And, with a new set of workflow tools and new standards, staff have taken over site management with ease.