Solidifying a new positioning with a warm interface, intuitive navigation, and a close connection to the publications.
The Client: Ranked among the nation's best liberal arts colleges, Kenyon College offers rigorous academic programs in the context of an intimate and collaborative community.
The Challenge: Located in Gambier, Ohio, Kenyon sought to address a number of marketing challenges through a new, energized website that would remain fresh over time and scale up when new services were added.
The Realization: Kenyon's positioning as a place where talented students learn - and succeed - in the company of friends is quickly communicated by the welcoming, easy-to-use interface; the rotating profiles of students and faculty; and a tighter, more integrated architecture that makes academic and outcomes information easier to find. The Ingeniux CMS enables authors across campus to create and update web pages.
