Issues
So why is it so hard to keep a web site up to date and looking good? Some possible reasons:

• The people who generate the content frequently can't make changes themselves
• IT people are need to make changes, and they are busy working on more technical, more interesting things.
• There's no way to enforce the company's brand across the entire site
• The tools for updating the site, even the ones that are supposed to be easy, like Frontpage and Dreamweaver, still require a lot of training.
• Nothing is automated, you still have to update every single page by hand.

You need a way to empower marketing – the people who make the content – to easily update the web site. They need truly easy to use tools for making changes and creating new content.

You need a way to automate content production and deployment. When a new page is created, is should show up automatically in the menu across the entire site, and content should be reusable across the entire site.

The site design standards should be consistently and automatically enforced so your visitors aren't confused by an ever-changing design as they navigate across the site.

Solution
Global Image provides Content Management Services to help:

• Web-based editing – browse to the page and make the update in your browser
• Little to no IT involvement necessary for web updates
• Automatic content generation
• Content sunrise and sunset
• Workflow so multiple people can work on site at same time

Using Content Management, our clients have better websites that are more up to date, with more and better content. They drive more traffic and ultimately more business.

Contact us today and let us show you how we can help you attract and retain more customers.